I was the cinematographer on this spot for Gary Vaynerchuck's signature K-Swiss sneakers. In post, I colored the spot as well.
We shot this piece in one day, in two different states.
In the morning, we knew we'd have to act fast. Departing early from our home base in Long Island City, we headed to suburban NJ with our small but nimble crew to film the scenes of Sebastian with his children at home. In the afternoon, we ran back to LIC knowing we'd have to shoot an exterior scene, product shots, an interview, and b - roll all before the sun went down.
Luckily, it all worked out perfectly.